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and challenges facing the future of video
n-Stream, an innovative video platform for publishers of all sizes, has recently announced it will power the new web and mobile portals for Mona El-Shazly, one of Egypt’s most prominent talk-show presenters. The new project will bring Mona El-Shazly’s live and VOD and behind the scenes content to a vibrant user-friendly portal that supports both desktop and mobile screen. The solution will be packed with advertising and analytics features to empower the digital team supporting it with all the tools they need. Mohamed Omar, Business Development Manager in n-Stream, said ‘We are very excited about this project because it is our first deployment for a talk show presenter. We are looking forward to harness the strong social presence of Mona El-Shazly and turn it into stronger engagement with the fan base as well as significant income at the end of each month.
n-Stream, an innovative video platform for publishers of all sizes, has recently announced full integration with SPOT-X ad-serving solution. The integration allows n-Stream customers to optimize yield on all screens by allowing them to fill inventory from DSP’s as well as sell direct campaigns to their advertisers. This combination has proven to be the best method for monetizing video assets in the modern complex video landscape. The integration was executed by n-Stream talented software teams and verified by both SPOT-X and IAB teams. Ahmed Swidan, Senior Product Manager of n-Stream, commented ‘We are always keen to drive value towards our publishers. The SPOT-X integration is one step towards this direction as it allows publishers to sell direct targeted campaigns on all screens. The MENA region is really lacking on this workflow, and our plan is to give power to the publishers and enrich their workflow with tools that drive the maximum revenue’’.
After extensive product evaluation, n-Stream has been chosen to power the new video portals of CBC and Dream TV broadcast networks in Egypt. The powerful n-Stream video platform has impressed the networks management as it includes all the features they have been looking for to achieve successful and profitable operation of their digital presence. Management, transcode, analytics, advertising and social integration are specific areas that new customers are keen to try and exploit towards achieving ease of operation along with maximum profitability of CBC and Dream TV digital portals. At n-Stream, we are very excited about those trials. Our long-term strategy for the Egyptian and MENA market is to increase the CPM value of video inventory for publishers. And we believe the only way to achieve this is by empowering publishers with a world class cross screen video solution that allows them to migrate from a classic youtube channel to a professional video portal of their own.